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Примечания

1. David A. Aaker, Managing Brand Equity, New York: The Free Press, 1991, chap­ter 9 and David A. Aaker and Erich Joachimsthaler, Brand Leadership, New York: The Free Press, 2000, chapter 5.

2. MichaelJ. McDermott, «The House That Nolan's Building», A dweek's Marketing Week, August 14, 1989, pp. 20-22.

3. David J. Collis and Cynthia A. Montgomery, «Creating Corporate Advantage», Harvard Business Review, May-June 1998, pp. 71-83.

4. Louis V. Gerstner, Jr., Who Says Elephants Can't Dance, New York: Harper Business, 2002, pp. 251-252.

5. Robert G. Eccles, Kersten L. Lanes, and Thomas С Wilson, «Are You Paying Too Much for That Acquisition?», Harvard Business Review, July- August 1999, pp. 136-143.

6. Deepak K. Datta, George E. Pinches, and V K. Narayanan, «Factors Influencing Wealth Creation from Mergers and Acquisitions: A Meta-Analysis», Strategic Management Journal 13, 1992, pp. 67-84.

7. Robert G. Eccles, Kersten L. Lanes, and Thomas С Wilson, «Are You Paying Too Much for That Acquisition?», Harvard Business Review, July- August 1999, pp. 126-142.

8. Michael G. Alien, Alexander R. Oliver, and Edward H. Schwallie, «The Key to Successful Acquisitions», Journal of Business Strategy, Fall 1981, pp. 14-24.

9. Wayne I. Boucher, «The Process of Conglomerate Merger», составлено для бюро по конкуренции при Федеральной торговой комиссии, June 1980.

10. Peter Drucker, «The Five Rules of Successful Acquisition», Wall Street Journal, October 15,1981, p. 16.

И. Neil W. С. Harper and S. Patrick Viguerie, «Are You Too Focused?», McKinsey Quarterly, 2002, No. 2, pp. 28-37.

12. Ibid., p. 32.

13. Edward B. Roberts and Charles A. Berry, «Entering New Businesses: Selecting Strategies for Success», Sloan Management Review, Spring 1985, pp. 3-17.

14. Ibid.

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Источник: Дэвид Аакер. Стратегическое рыночное управление. 7-е изд. / Пер. с англ. под ред. С. Г. Божук. — 496 с.. 2007

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